TL;DR
- Sold Out on You is set in the fictional Deokpung Village
- The drama blends rural landscapes with modern Seoul locations
- Filming is believed to have taken place across South Korea, including coastal countryside and Seoul districts
- No official filming location list has been released (yet)
Introduction
If you’ve been watching Sold Out on You, you’ve probably noticed how beautifully it contrasts peaceful countryside life with the fast-paced chaos of Seoul.
From Matthew Lee’s quiet farm to Dam Ye-jin’s high-pressure broadcasting world, the drama feels grounded in real places. Naturally, that raises the question: are these locations real—and can you visit them?
The answer is a mix of yes, maybe, and not officially confirmed.
Cast, Plot & Premiere Date
Before diving into filming locations, here’s a quick look at what makes Sold Out on You worth watching.
The drama stars Ahn Hyo Seop as Matthew Lee, a perfectionist farmer juggling multiple jobs, alongside Chae Won Bin as Dam Ye-jin, a top home shopping host struggling with severe insomnia. Adding a layer of romantic tension, Kim Bum plays a corporate executive who complicates their already unpredictable relationship.
At its core, the story follows two workaholics from completely different worlds—a quiet countryside farmer and a high-pressure TV personality—whose lives collide in unexpected ways. What starts as a business deal slowly turns into a healing romance filled with conflict, humor, and emotional growth.
The series officially premiered on April 22, 2026, airing on SBS and streaming globally on Netflix, with new episodes released weekly.
Is Deokpung Village a Real Place?
In the drama, Deokpung Village is the heart of the story—a charming rural community filled with quirky locals, emotional healing, and slow-burn romance.

However, Deokpung Village itself is fictional.
That said, the name may be inspired by Deokpung-dong, a real neighborhood near Seoul. While there’s no confirmation that filming took place there, the connection adds an interesting layer for fans trying to trace the drama in real life.
Where Was Sold Out on You Filmed?
Although the production team has not released an official list of filming locations, several places across South Korea are widely believed to have been used to bring the story to life.
Countryside & Farm Scenes
The lush green landscapes seen throughout the drama—especially around Matthew Lee’s farm—are likely filmed in southern coastal regions of South Korea.
Areas such as Namhae County (in Gyeongsangnam-do) are often used in K-dramas for their scenic fields, terraced farms, and ocean views. While not confirmed, this type of location closely matches what we see on screen.
In addition, some agricultural scenes may have been filmed at private farms or research centers in Gyeonggi Province, known for its advanced cultivation facilities.

Seoul City Locations
On the other end of the spectrum, Dam Ye-jin’s career unfolds in sleek, modern Seoul.
Some scenes—particularly those set in broadcast studios—are believed to have used the real SBS Broadcasting Center. This would make sense, given the drama airs on SBS and features realistic home shopping environments.
Her apartment and lifestyle scenes also resemble areas like Seongsu-dong, a trendy Seoul neighborhood known for its industrial-chic aesthetic and frequent appearances in K-dramas.

Scenic Trails & “Healing” Spots
Like many Korean romantic dramas, Sold Out on You includes quiet, reflective moments in nature.
Some of these scenes appear to be filmed in the mountainous outskirts of Seoul, possibly near Bukhansan National Park. The area is famous for its hiking trails and panoramic views, making it a popular filming choice for emotional or introspective scenes.
A Note on Filming Location Accuracy
As of now, neither SBS nor Netflix has published an official filming location list for the drama.
This means most of the locations mentioned above are based on:
- Visual matching
- Industry patterns
- Fan observations
In other words, they should be seen as likely filming spots—not confirmed ones.
Can You Visit These Locations?
Yes—at least partially.
Even though Deokpung Village itself isn’t real, many of the landscapes and city backdrops used in the drama are based on real places you can visit.
If you’re planning a K-drama-inspired trip, you can:
- Explore coastal countryside areas similar to Namhae
- Visit Seoul neighborhoods like Seongsu-dong
- Walk scenic trails around Bukhansan
These destinations may not be officially labeled as filming sites, but they capture the same atmosphere seen in the show.
👉 Book your Seoul filming locations tour on Klook
Final Thoughts
Sold Out on You doesn’t just tell a love story—it builds a world that feels authentic, warm, and visually immersive.
Even without confirmed filming locations, the drama successfully blends real Korean landscapes into its storytelling. And for fans, that’s part of the fun: discovering places that feel like Deokpung Village, even if the village itself only exists on screen.
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