For years, K-pop fans have traveled to Seoul searching for the fashion brands worn by their favorite idols. From luxury boutiques in Apgujeong to hidden designer stores in Seongsu, Korean fashion tourism has become part of the fan experience itself.
But lately, another destination has quietly entered that conversation: Vietnam.
Over the past few years, several Vietnamese local fashion brands have appeared in BLACKPINK music videos, global concert tours, magazine shoots, and official promotional events. What started as occasional custom stage outfits has slowly evolved into something bigger. Today, Vietnamese designers are becoming part of the global K-pop fashion ecosystem.
And for travelers visiting Vietnam, especially fans of K-pop, that creates a completely different kind of shopping experience.
Instead of only hunting for Korean brands in Seoul, fans can now explore the very Vietnamese labels worn by idols like Jisoo, Jennie, and Lisa—often directly inside the streets of Ho Chi Minh City.
From romantic coquette aesthetics to futuristic Y2K silhouettes, these are the Vietnamese fashion brands loved by K-pop idols and why they are turning Vietnam into a rising fashion destination for fans.
Why K-pop Stylists Are Paying Attention to Vietnamese Fashion
Vietnam’s local fashion scene has changed dramatically in recent years.
Young Vietnamese designers are no longer creating only for domestic audiences. Many brands now blend the following:
- K-fashion influences
- Y2K styling
- coquette aesthetics
- stage-performance functionality
- experimental silhouettes
- handcrafted detailing
This combination works perfectly for K-pop stylists.
Unlike traditional luxury fashion houses, many Vietnamese brands are flexible enough to create custom pieces for performances, music videos, and tour stages. Their designs also tend to feel trend-forward and highly visual — exactly the kind of fashion that performs well in K-pop concepts and social media content.
Another reason is aesthetic alignment.
Many Vietnamese local brands naturally fit trends dominating K-pop fashion today:
- balletcore
- soft girl fashion
- cyberpunk styling
- hyper-feminine silhouettes
- dramatic corsetry
- layered sheer fabrics
As a result, Vietnam has quietly become one of the most interesting emerging fashion scenes in Asia for K-pop fans to explore.
1. LSOUL
Among all Vietnamese brands connected to K-pop fashion, LSOUL is probably one of the most recognizable to international fans today.
Originally founded in Ho Chi Minh City, the brand built its identity around a “Feminine & Individual” aesthetic. Their collections often feature:
- ribbon detailing
- corset silhouettes
- soft pastel palettes
- body-hugging cuts
- coquette-inspired styling
The result feels very close to the modern stage fashion often associated with BLACKPINK visuals.
As photos of Jisoo and Jennie wearing custom LSOUL pieces began circulating online, many fans were surprised to learn that the romantic ribbon-heavy designs did not come from Seoul, but from a Vietnamese brand based in Ho Chi Minh City.
Both Jisoo and Jennie have been linked to the brand through custom performance looks and fashion appearances, helping introduce LSOUL to international K-pop communities online.
What makes LSOUL especially interesting for travelers is accessibility. Unlike ultra-exclusive luxury labels, the brand still feels connected to the local creative culture of Saigon. Visiting their physical store gives fans a chance to experience Vietnamese designer fashion directly rather than simply ordering online.
For K-pop fans visiting Vietnam, LSOUL is probably the closest thing to stepping into a real-life “idol-inspired wardrobe” experience.
Best for:
- Coquette fashion lovers
- BLACKPINK-inspired styling
- Feminine stage aesthetics
- Ribbon-core and soft girl fashion
2. Fancì Club
If LSOUL represents soft femininity, Fancì Club represents bold fashion experimentation.
During BLACKPINK’s “Pink Venom” era, Jisoo appeared in a dramatic layered look featuring sheer textures and asymmetrical detailing that immediately stood out among the music video’s bold fashion styling. Fans soon discovered the outfit came from Vietnamese label Fancì Club, pushing the brand into international fashion conversations almost overnight.
The brand is known for:
- sheer fabrics
- deconstructed silhouettes
- dramatic tassels
- asymmetrical layering
- mermaidcore influences
- edgy Y2K styling
Its pieces feel theatrical in a way that works extremely well for music videos and performance stages.
Unlike minimalist Korean streetwear, Fancì Club leans into fashion that wants attention. That visual intensity is exactly why many K-pop stylists are drawn to it.
For travelers, browsing Fancì Club feels less like entering a commercial retail store and more like discovering a creative fashion studio. Even people who do not normally wear experimental clothing often visit simply to see the designs up close.
Best for:
- Y2K aesthetics
- Fashion-forward travelers
- Editorial-style outfits
- Fans of BLACKPINK’s darker concepts
3. OnOn Made
Few Vietnamese brands capture the current coquette and balletcore trend as perfectly as OnOn Made.
When Jisoo appeared at a Hello Kitty-themed event in Seoul wearing a soft cream-white lace dress finished with an oversized black bow, fans immediately began searching for the brand behind the look. The outfit quickly spread across Instagram, TikTok, and K-pop fashion communities, introducing many international fans to Vietnamese label OnOn Made for the very first time.
OnOn Made ‘s Address: 1C Le Thi Rieng, Ben Thanh Ward, District 1
OnOn Made specializes in the following:
- lace layering
- oversized ribbon accents
- pastel palettes
- delicate silhouettes
- dreamy feminine styling
The entire brand feels almost designed for Pinterest-era K-pop aesthetics.
Compared to the sharper edge of Fancì Club or the stage-focused energy of Feng, OnOn Made feels softer and more wearable for everyday fans. Many pieces can easily fit:
- cafe-hopping outfits
- Seoul-inspired street fashion
- vacation styling
- feminine travel photography
For travelers visiting Vietnam, this is one of the easiest local designer brands to incorporate into an actual wardrobe rather than treating it purely as collectible fashion.
Best for:
- Coquette aesthetics
- Soft girl fashion
- Balletcore styling
- Jisoo-inspired looks
4. Feng
Feng sits on the opposite side of the fashion spectrum.
Led by designer Lim Feng, the brand focuses heavily on futuristic silhouettes, cyber-inspired details, and structural fashion. BLACKPINK stylists have previously used Feng pieces for high-energy visuals and promotional concepts where movement and visual impact matter.
Feng’s Store Address: 56-58 Phan Boi Chau, Ben Thanh Ward
District 1, Ho Chi Minh City, Vietnam
The brand stands out through:
- sharp cut-outs
- techwear influences
- futuristic styling
- architectural tailoring
- cyberpunk aesthetics
Feng represents another side of Vietnam’s fashion identity—one that feels global, experimental, and performance-oriented.
For K-pop fans who love:
- concert fashion
- dance-performance styling
- Y2K futurism
- edgy editorial concepts
this is one of the most exciting Vietnamese labels to watch.
It also reflects how diverse Vietnam’s local fashion scene has become. Not every Vietnamese designer brand follows soft femininity or romantic aesthetics. Some are actively shaping Asia’s next generation of experimental fashion.
Best for:
- Cyberpunk fashion fans
- Futuristic styling
- Performancewear aesthetics
- Experimental fashion photography
5. Huelley Huelley
The newest name fans are connecting to a BLACKPINK member is Huelley Huelley, a Vietnamese womenswear label built around softness, comfort, and effortless everyday style.
According to Vietnamese fan roundups, Jennie wore two tops from Huelley Huelley in her July 2026 solo single “Less Than a Lover,” a video set in the sun-soaked streets of Girona, Spain.
Official Instagram: @huelleyhuelley
Huelley Huelley’s Store Address: 214 Hai Ba Trung, Tan Dinh Ward, District 1, Ho Chi Minh City.
Where LSOUL leans into corsetry and ribbons and Feng leans into sharp futurism, Huelley Huelley sits at the quieter end of Vietnam’s fashion scene. Operating under the same team behind Huelleyrose, the label is known for:
- lightweight, breathable fabrics
- relaxed, effortless silhouettes
- minimalist ready-to-wear
- resort and vacation-ready pieces
- soft, neutral palettes
That makes it a fitting match for the “summer girlfriend” concept of “Less Than a Lover,” which trades BLACKPINK’s usual stage-ready intensity for something closer to off-duty, holiday dressing.
For travelers, Huelley Huelley offers a different kind of souvenir than the theatrical stage pieces from Feng or Fancì Club: clothing built for everyday wear, not just spectacle.
Best for:
- Minimalist and resort wear
- Everyday, off-duty styling
- Jennie-inspired soft aesthetics
- Lightweight summer pieces
Hidden Vietnamese Brands K-pop Fans Should Not Overlook
While brands like LSOUL and Fancì Club often dominate conversations about Vietnamese fashion in K-pop, several smaller labels are quietly becoming favorites among stylists, performers, and fashion-forward idol fandoms.
Many of these brands receive far less international media coverage, yet their designs regularly appear in stage performances, styling shoots, airport fashion, and K-pop-inspired editorials.
For fashion travelers visiting Vietnam, these are some of the most interesting hidden names to watch.
La Lune
Among Vietnam’s rising experimental labels, La Lune may be one of the most visually distinctive.
The brand has attracted attention for its futuristic silhouettes, sci-fi-inspired styling, and soft-goth aesthetics that feel almost tailor-made for modern K-pop concepts. Fashion publications including Vogue Singapore have highlighted the label’s surreal visual identity, while fans have connected the brand to styling associated with aespa and Lisa.
Rather than focusing on everyday wearability, La Lune leans into dramatic fashion storytelling:
- metallic textures
- sculptural cuts
- cyber-futuristic silhouettes
- fantasy-inspired detailing
The result feels strikingly similar to the high-concept visual worlds often seen in fourth-generation K-pop.
Best for:
- aespa-inspired fashion
- cyber aesthetics
- experimental editorial styling
- futuristic K-pop concepts
BUPBES
At first glance, BUPBES looks playful, colorful, and almost doll-like. But beneath the cute visuals sits one of Vietnam’s most recognizable high-teen Y2K aesthetics.
The brand became increasingly visible after members of (G)I-DLE and Rosé appeared in BUPBES pieces during performances and public appearances.
Its identity blends:
- Barbie-inspired visuals
- pastel-heavy styling
- fitted silhouettes
- playful typography
- chaotic Y2K energy
Unlike the softer elegance of OnOn Made, BUPBES feels louder, younger, and more rebellious — closer to the energetic styling often seen in Gen Z K-pop concepts.
Best for:
- Y2K fashion lovers
- high-teen aesthetics
- colorful stage-inspired outfits
- playful K-pop styling
GIANA
GIANA is one of the quieter names emerging within Vietnam’s growing designer scene, but the brand has increasingly appeared in conversations surrounding idol-inspired styling online.
Known for body-hugging silhouettes, embellished fabrics, and glamorous detailing, GIANA fits naturally into the polished performance aesthetic popular among many fourth-generation girl groups.
Its designs often feature:
- crystal embellishments
- sleek silhouettes
- stage-ready styling
- feminine glamour
For travelers interested in discovering lesser-known Vietnamese designer labels before they become mainstream internationally, GIANA is a name worth watching.
DATT and Dear José
Romantic styling remains one of the strongest trends in modern K-pop editorial photography, and brands like DATT and Dear José naturally fit that visual language.
These labels are often associated with:
- dreamy silhouettes
- delicate textures
- feminine layering
- soft editorial aesthetics
While they may not yet receive the same international attention as larger Vietnamese labels, their styles closely match the romantic visual concepts frequently used in Korean fashion shoots and idol-inspired editorials.
Aah Midnight Club
For fans drawn to darker fashion aesthetics, Aah Midnight Club offers an entirely different side of Vietnam’s fashion scene.
The brand blends:
- gothic influences
- punk styling
- oversized streetwear
- underground hip-hop aesthetics
Its edgy visual identity feels especially aligned with the following:
- dance practice fashion
- airport outfits
- off-duty idol streetwear
Compared to Vietnam’s more feminine coquette labels, Aah Midnight Club represents the growing diversity of the country’s emerging fashion culture.
Where to Shop These Vietnamese Fashion Brands in Ho Chi Minh City
For many K-pop fans visiting Vietnam, discovering these brands in person becomes part of the travel experience itself. Most of the boutiques are located around central Ho Chi Minh City, especially District 1 and Ben Thanh Ward, where fashion stores, apartment cafes, and creative lifestyle spaces naturally blend together.
Here are some of the most popular Vietnamese fashion brands connected to K-pop fashion culture and where travelers can explore them.
| Brand | Area | Fashion Style | Best For |
|---|---|---|---|
| LSOUL | District 1 | Coquette / Feminine / Ribbon-core | BLACKPINK-inspired styling |
| Fancì Club | Ho Chi Minh City | Avant-garde / Y2K / Editorial | Experimental fashion lovers |
| OnOn Made | Ben Thanh Ward, District 1 | Balletcore / Soft girl / Romantic | Jisoo-inspired outfits |
| Feng | Ben Thanh Ward, District 1 | Futuristic / Cyberpunk / Techwear | Performancewear aesthetics |
| Huelley Huelley | Tan Dinh, District 1 | Minimalist / Resort / Effortless | Jennie-inspired soft styling |
Many of these stores are located near:
- minimalist cafes
- hidden apartment boutiques
- photography-friendly streets
- local designer studios
- lifestyle concept spaces
Unlike large shopping malls in Seoul, fashion shopping in Ho Chi Minh City often feels slower, more personal, and more discovery-driven. For younger travelers especially, exploring these neighborhoods can feel less like luxury shopping and more like stepping into Vietnam’s growing creative fashion culture.
Shopping in Vietnam as a K-pop Fan
One of the most interesting parts of this trend is that many of these brands are still deeply connected to Vietnam’s local creative scene.
Unlike shopping districts dominated entirely by global luxury chains, fashion shopping in Ho Chi Minh City often feels more personal and exploratory.
Many local designer stores are located near the following:
- hidden cafes
- apartment boutiques
- creative lifestyle spaces
- minimalist concept stores
- photography-friendly streets
That creates an experience very different from traditional mall shopping.
Compared to the polished luxury shopping districts of Seoul, Vietnam’s local fashion scene feels more intimate and discovery-driven. Many boutiques are hidden inside quiet apartment buildings, creative alleyways, or cafe-lined streets in Ho Chi Minh City, giving fashion lovers a more personal connection to the brands they discover. For younger travelers and K-pop fans, the experience often feels less intimidating, more experimental, and significantly more accessible than traditional luxury shopping in Korea.
For K-pop fans, the appeal is not only buying clothes. It is the feeling of discovering the same fashion ecosystem that global stylists and idols are now paying attention to.
A typical fashion-focused day in Ho Chi Minh City might include:
- coffee at a minimalist cafe
- browsing local designer stores
- taking outfit photos in old apartment buildings
- finding ribbon-core accessories
- exploring independent fashion studios
In many ways, the city now offers a softer and more affordable alternative to the highly commercialized shopping culture of larger fashion capitals.
Why This Matters for Vietnam’s Fashion Identity
The rise of Vietnamese brands in K-pop is bigger than a simple celebrity endorsement trend.
It signals a shift in how Asian fashion is evolving.
For a long time, conversations about Asian fashion were dominated almost entirely by:
- Seoul
- Tokyo
- Shanghai
But Vietnam is slowly building its own identity:
- feminine yet experimental
- trend-aware yet handcrafted
- globally influenced but locally creative
And because K-pop sits at the center of global youth fashion culture, every appearance by idols helps introduce Vietnamese designers to new audiences around the world.
For young travelers visiting Vietnam today, especially Gen Z tourists, fashion is becoming part of the travel experience itself.
People are no longer coming only for
- pho
- coffee culture
- beaches
- lantern streets
FAQ
What Vietnamese fashion brands have been worn by K-pop idols?
Several Vietnamese fashion brands have been worn by K-pop idols, especially members of BLACKPINK. Popular examples include LSOUL, Fancì Club, OnOn Made, Feng, and Huelley Huelley. These brands have appeared in music videos, concert tours, promotional shoots, and public events.
Which Vietnamese brand did Jisoo wear in “Pink Venom”?
Jisoo wore a dramatic layered look from Fancì Club during the “Pink Venom” era. The brand became internationally recognized among K-pop fans after the music video’s release.
Where can K-pop fans shop Vietnamese designer brands in Vietnam?
Most Vietnamese designer brands popular among K-pop fans can be found in Ho Chi Minh City, especially around District 1 and Ben Thanh Ward. Many stores are located near cafes, apartment boutiques, and creative lifestyle spaces.
Is Vietnamese designer fashion affordable compared to Korean brands?
Many Vietnamese designer brands are considered more accessible than luxury Korean fashion labels while still offering trend-forward aesthetics and handcrafted details. Prices vary depending on the collection and whether the pieces are custom-made.
Why are Vietnamese fashion brands becoming popular in K-pop?
Vietnamese fashion brands are gaining popularity in K-pop because they combine strong visual aesthetics with flexible custom production. Many labels specialize in trends that align closely with modern K-pop styling, including coquette fashion, Y2K silhouettes, balletcore, and futuristic stagewear.
Which Vietnamese fashion brand is best for coquette or soft girl fashion?
LSOUL and OnOn Made are among the most popular Vietnamese brands for coquette, balletcore, and soft girl aesthetics. Their collections often feature lace details, ribbons, corsets, and pastel palettes.
Can tourists visit these Vietnamese fashion stores in person?
Yes. Many Vietnamese local fashion brands operate physical stores in Ho Chi Minh City. Visiting the boutiques has become part of the fashion travel experience for K-pop fans visiting Vietnam.
Which Vietnamese brand did Jennie wear in “Less Than a Lover”?
Fans have connected two tops in Jennie’s July 2026 solo single “Less Than a Lover” to Huelley Huelley, a Vietnamese womenswear label known for relaxed, minimalist ready-to-wear. The soft, resort-ready pieces suited the video’s sun-drenched setting in Girona, Spain.
Final Thoughts
Vietnam may not yet be the first destination people associate with K-pop fashion, but that is beginning to change.
As more Vietnamese designers appear in music videos, concert tours, and idol styling projects, the country is quietly becoming part of the larger Asian fashion conversation.
For K-pop fans, visiting Vietnam now offers something beyond sightseeing. It offers discovery.
You can walk through the streets of Ho Chi Minh City, step into a local designer store, and realize that the aesthetic you once saw on a BLACKPINK stage halfway across the world was created right here in Vietnam.
And that might be one of the most exciting new reasons to travel there.
