You know that moment when an episode ends and you immediately start searching for where that beach, that fortress wall or that little harbor town really is? Seoul now has an exhibition built for exactly that feeling.
Until November 19, 2026, a K-drama exhibition in the middle of the city lets you pick your favorite lines, scenes, songs and props from more than 40 dramas, then hands you a real destination in Korea to match your taste. Here is everything you need to plan a visit.
Last updated: October 6, 2026.
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Scenes to Destinations at a Glance (TL;DR)
- What: K-Drama Exhibition: Scenes to Destinations, an interactive exhibition by the Korea Tourism Organization and Studio Dragon
- When: September 18 to November 19, 2026
- Where: 4th floor, HiKR Ground, 40 Cheonggyecheon-ro, Jung-gu, Seoul
- Hours: 10:00 to 20:00, closed Mondays
- Dramas: 40+ titles, including Goblin, Mr. Sunshine, Hotel del Luna, Crash Landing on You, Queen of Tears and Alchemy of Souls
- Nearest subway: Jonggak Station (Line 1), Exit 5, about 2 minutes on foot
- The fun part: collect items in five zones, scan them at a kiosk, and get a travel ticket recommending a real filming region
- Booking: K-drama filming-location tours are sold through KKday as part of the event
What Is “Scenes to Destinations”?
It is a two-month exhibition that turns K-drama nostalgia into a travel plan. The Korea Tourism Organization (KTO) runs it together with Studio Dragon, the production company behind many of the biggest tvN and Netflix hits of the last decade. According to Studio Dragon’s parent group, via CJ Newsroom, the show is the first project to come out of a partnership the two signed in June 2026, and it doubles as a celebration of Studio Dragon’s 10th anniversary.
The idea is simple. Instead of only looking at props behind glass, you make choices as you walk through. Those choices are then used to recommend a part of Korea that fits the kind of stories you love.
Early interest has been strong. Seoul Economic Daily reports that 8,037 people visited in the first 11 days.
Where Is HiKR Ground and How Do You Get There?
HiKR Ground is KTO’s tourism promotion hall, right beside Cheonggyecheon Stream in downtown Seoul. The exhibition is on the 4th floor.
- Address: 40 Cheonggyecheon-ro, Jung-gu, Seoul
- Line 1: Jonggak Station, Exit 5, 2-minute walk
- Line 2: Euljiro 1-ga Station, Exit 2, 4-minute walk
- Line 5: Gwanghwamun Station, Exit 5, 8-minute walk
Walking times are from the official VisitKorea page for HiKR Ground. The location is easy to pair with Gwanghwamun Square, Gyeongbokgung Palace, Insadong or an evening walk along the stream.
Can you visit? Yes. It is a public venue in the city center, and the building itself is free to enter.
Opening Hours, Closing Days and Tickets
- Exhibition hours: 10:00 to 20:00
- Last entry: VisitKorea lists 19:40 as last entry for the exhibition floors
- Closed: Mondays
- Admission: HiKR Ground is free to enter according to VisitKorea, and none of the Korean or English coverage of this exhibition mentions an entry fee
- Language: exhibits come with English explanations
The final day is Thursday, November 19, 2026. If your trip falls in the last week, avoid leaving it to the final day, and remember the Monday closure.
What’s Inside: The Five Zones
The visit starts at an information desk modeled on the front desk of Hotel del Luna, where staff hand you a “memory notebook” for jotting down the lines, scenes, songs and props you like best. There is also a recreation of the red door from Goblin. Both details come from Seoul Economic Daily.
From there, the floor is split into five zones. In each one, you collect a small item that reflects your choice. The details below come from The Korea Herald and Hankook Ilbo.
1. Script Zone
A wall of 72 famous lines, grouped under six keywords such as love, hope and courage. QR codes take you to the clip each line comes from, original scripts are on display, and there is a typewriter station where you can type out a favorite quote. You leave with a quote postcard.
2. Scene Zone
Clips sorted by landscape: city, sea, nature, village and tradition. Tap a screen, put on headphones and rewatch the moment. Your collectible here is an illustrated scene postcard.
3. Sound Zone
OST playlists grouped by mood, including traveling, walking and rainy days, with tablets and headphones for listening. The piano from Four Hands, Two Sonatas sits here as a photo spot, and the collectible is a small record-shaped piece.
4. Prop Zone
Twenty-nine real props from the productions, each shown with its behind-the-scenes story. You pick up a prop sticker.
5. Location Zone
This is where the exhibition turns into a trip. A large map connects filming sites all over South Korea, and you choose one of 12 travel moods (romantic, healing and so on) and take the matching door tag.
How the Travel Recommendation Works
At the end, you scan the barcodes on everything you collected, in order, at a kiosk. The machine reads your choices and recommends a regional destination that fits your drama taste. Every visitor then gets a small travel ticket printed with that destination and practical information about it.
One Japanese visitor told The Korea Herald the kiosk sent him to Suwon. An Israeli fan interviewed by Edaily said the exhibition made her even more excited to head to the Goblin locations in Gangneung the very next day.
That is the whole point. In comments carried by The Korea Times, the head of KTO’s Hallyu content team said the exhibition was designed so that K-drama fandom does not end at the screen.
Which Dramas Are Featured?
More than 40 Studio Dragon titles are part of the exhibition (Edaily counts 42). Titles named across the official announcement and press coverage include:
- Guardian: The Lonely and Great God (Goblin)
- Mr. Sunshine
- Hotel del Luna
- Crash Landing on You
- Queen of Tears
- Hometown Cha-Cha-Cha
- Vincenzo
- Alchemy of Souls
- True Beauty
- Yumi’s Cells
- Our Blues
- Twenty-Five Twenty-One
- Bon Appétit, Your Majesty
- See You at Work Tomorrow!
- Four Hands, Two Sonatas
None of the coverage used for this guide prints the complete list of 40+ titles, so expect a few surprises on the walls.
From the Exhibition to the Real Places
Here are the regions the exhibition and its tour partner are pointing visitors toward, and what to read before you go.
Gangneung (Goblin)
The breakwater scene with the red scarf and buckwheat flowers was shot at Jumunjin Breakwater on the Gangneung coast, and Edaily reports that a Gangneung day tour built around Goblin locations is one of the featured products.
Planning this one? Read Goblin Anniversary: Which Filming Locations the Cast Revisited.
Pohang (Hometown Cha-Cha-Cha)
The seaside village of Gongjin is really Pohang. The featured tour here combines the drama’s locations with the Space Walk at Hwanho Park, according to Edaily.
Start with the Hometown Cha-Cha-Cha filming locations guide and things to do in Pohang for K-drama fans.
Suwon
Suwon is one of the destinations the kiosk hands out (it is the one a visitor quoted by The Korea Herald received), and it is also on the list of regions covered by the event’s tours. The city and its UNESCO-listed Hwaseong Fortress are an easy day trip from Seoul.
See 9 K-drama filming locations in Suwon and the best things to do in Suwon.
More Places on the Map
- Buyeo (Hotel del Luna). Inside the exhibition, a photo of Jang Man-wol is tied by a red thread to an image of Garimseong Fortress in Buyeo County, South Chungcheong Province, where that scene was filmed, according to Seoul Economic Daily.
- Jeonju (Twenty-Five Twenty-One). Hankook Ilbo‘s walkthrough of the exhibition mentions the drama together with Jeonju, the city where much of it was shot. More here: Jeonju K-drama filming locations.
- Andong. One of the regions covered by the event’s tours, and familiar to Mr. Sunshine fans as the home of Manhyujeong Pavilion.
- Cheorwon. Also on the tour list. The coverage so far does not say which drama it is tied to, so check the Location Zone map when you are there.
Booking a K-Drama Filming-Location Tour
KTO is running a filming-location promotion with the travel platform KKday alongside the exhibition. Per Seoul Economic Daily, the tours cover Gangneung, Pohang, Andong, Cheorwon and Suwon, and the promotion includes coupons worth up to US$15. The Korea Herald adds that travelers holding a KKday voucher receive a souvenir and a free WOWPASS, the prepaid card many visitors use for payments and transit in Korea. The reports do not spell out the conditions, so read the offer details on the KKday page before booking.
KKday K-drama filming-location tours from Seoul
A guided day tour makes the most sense for Gangneung and Pohang, which are far from Seoul and spread out along the coast. Suwon is simple to do on your own by subway or train.
Tips for Visiting
- Avoid Mondays. The exhibition floors are closed.
- Pick a weekday morning if you want unhurried time at the typewriter and listening stations.
- Scan in order. The kiosk asks for your collected items in sequence, so keep them together as you go.
- See the rest of the building. According to VisitKorea, the 2nd floor has K-pop music video sets, and the 5th floor has a lounge overlooking Cheonggyecheon plus a tourist information center.
- Do it early in your trip. The recommendation is far more useful on day one than on your last evening in Seoul.
- Pair it with a Seoul location walk. The best K-drama filming locations in Seoul are an easy follow-up.
Is It Worth Visiting?
If you have watched even three or four of the dramas on the list, yes. It costs nothing to walk into the building, it sits in a part of Seoul you will pass through anyway, and you leave with a concrete idea for a day outside the capital.
If you have never seen a K-drama, the lower floors of HiKR Ground will probably hold your attention longer than the 4th.
FAQ
How long is the K-drama exhibition at HiKR Ground open?
It runs from September 18 to November 19, 2026.
Is the Scenes to Destinations exhibition free?
HiKR Ground has free admission according to VisitKorea, and no ticket price has been announced for the exhibition. Check on arrival in case a specific activity carries a fee.
What time does HiKR Ground open?
The exhibition floors are open from 10:00 to 20:00, Tuesday to Sunday, and closed on Mondays. VisitKorea lists the 1st and 5th floors of the building as open daily during the same hours.
Which K-dramas are in the exhibition?
More than 40 Studio Dragon dramas, including Goblin, Mr. Sunshine, Hotel del Luna, Crash Landing on You, Queen of Tears, Hometown Cha-Cha-Cha, Vincenzo and Alchemy of Souls.
Is the exhibition in English?
Yes. English explanations are provided for international visitors.
Can you book K-drama tours at the exhibition?
Yes. Filming-location tours to Gangneung, Pohang, Andong, Cheorwon and Suwon are offered through KKday as part of the event.
How do you get to HiKR Ground by subway?
Take Line 1 to Jonggak Station and use Exit 5. The building is about two minutes away on foot.
Related Reading
- K-Drama Filming Locations: The Complete Hub
- Best K-Drama Filming Locations in Seoul
- 12 Beautiful Photo Spots in Seoul That Feel Straight Out of a K-Drama
- Goblin Anniversary: Which Filming Locations the Cast Revisited
- Hometown Cha-Cha-Cha Filming Locations
- 9 K-Drama Filming Locations in Suwon
- Where to Rent Hanbok in Seoul
